Which of Your Clients Should Obtain a Personalized Longevity Planning Report?
As a regular reader of Producers eSource, you may have seen articles in previous editions pertaining to using personalized longevity reports as a sales tool to increase your success, set yourself apart...
View ArticleYour Market Niche: An Essential Key to Success
How important is it that you have a clearly defined market niche for your professional services? Can’t you simply make yourself available to work for anyone who might need you? Doesn’t having a niche...
View ArticleThe Secret to Capturing Your Share of the Affluent Women Niche
Too many financial advisors don’t have a business or marketing plan that includes what it takes to get their slice of the affluent women market. Until now, that is. Recently, I’ve been inundated with...
View ArticleNiche Marketing for Insurance Agents: A Key to Getting Noticed in a Saturated...
Do you suffer from the invisibility syndrome – the one that’s plaguing insurance agents across the country? Did you know that many thousands of you appear completely invisible to the public at large,...
View ArticleSpecialize in Serving Seniors: The Most Lucrative Way to Grow Your Practice
By holding your life and health insurance licenses, you have the ability — and the choice — to sell any number of a variety of insurance products, including life insurance, annuities, long-term care,...
View ArticleHow to Find & Target a Hot Niche Market
In my last column, I made a case for the benefits of targeting an industry niche. When your approach to marketing is “shot gun” it takes quite a long time to create a reputation for yourself. When you...
View ArticleHow to Establish Your Primary Target Market
Why is it important to establish a primary target market and even a secondary one for that matter? So you know how to spend your marketing time! Having a target market helps you determine what to...
View ArticleGet a Niche or Die: 3 Things You Need to do to Survive!
Do a search on Google for the term “niche to survive” and you’ll come up with advice from industry pundits who all preach the same message – to make it in today’s tough economy, it’s a survival of the...
View ArticleNiche Insurance Markets: How to Find Your Niche
As a savvy insurance broker you probably recognize that the days of the one-size-fits-all agent are deader than a dodo! Yet finding the right niche insurance market to hitch is often a real hurdle for...
View ArticleHow to Target an Industry Niche
Targeting an industry niche is a very effective, yet underutilized marketing strategy in the financial services industry. It’s hard to create a reputation for yourself if your marketing approach is...
View ArticleReasons Why Selecting A Niche is Important
Internet life insurance agents have the world at their fingertips, quite literally. With online channels like social media, paid advertising and content marketing, agents essentially have access to...
View ArticleReasons Why Selecting A Niche is Important
Internet life insurance agents have the world at their fingertips, quite literally. With online channels like social media, paid advertising and content marketing, agents essentially have access to...
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